NAWBO OC May Member Spotlight

Growing Your Business: Strategic Marketing & Visual Storytelling

Marketing your business can feel like rocket science without a solid marketing plan backed by measurable goals and strategic thinking. While jumping on the social media bandwagon or splurging on some local advertising may sound exciting (or scary to some), it can easily lack impact without a bigger plan in play. In this spotlight session, you’ll learn the basics of how to approach marketing your business and positioning yourself for long-term growth and success.

In addition, we’ll dive into some specific topics that will help broaden your marketing toolbelt:

• Digital Marketing: We’ll deconstruct some of today’s most powerful and accessible marketing tactics in the digital space with a goal of making them less intimidating and providing real, actionable tools you can employ right away.

• Photography: The use of quality, compelling imagery to tell engaging stories about your business or product is a crucial part of branding and visual marketing. Visuals are processed 60,000 times faster than text and people retain 80% of what they see. It’s important to visually represent your brand in a memorable way to attract your target audience and leave a lasting impression.

• Public Relations: PR can help to tell your story and spread awareness for your business, build credibility, promote brand values and can help to maintain a positive reputation for your organization or brand in the eyes of the public. Strong imagery and positioning are important tools for an effective public relations (PR) campaign.

Join us on May 22nd to take your brand to the next level!