Advocacy Update – February 2020

Census 2020

NAWBO-OC is part of the Orange County Census Community Table. We are committed to encouraging everyone to participate in the Census by spreading the word via our media channels. Several of our members have also been trained to answer questions about the Census 2020.

Why is it important?

The Census is required by the U.S. Constitution – and getting it right is important to everyone. An accurate Census:

  • Determines how more than $800 billion in federal government resources will be distributed each year for the next decade to states and localities
  • Determines apportionment of Congressional seats and redistricting at all levels of government
  • Determines where schools, roads, hospitals, child care centers, senior centers, and other services should be built

If you would like to get involved in Census 2020 efforts, please email for upcoming training and volunteer opportunities. And please check out the Get Out the County Toolkit at

SB 873: Gender Equity (Pink Tax) Bill

NAWBO-CA has signed on to co-sponsor SB 873, the Gender Equity (Pink Tax) bill by Senator Hannah Beth Jackson.

Studies have confirmed the existence of a “gender tax” or “pink tax”: a practice in which businesses charge more for products marketed to female consumers than they charge for products marketed to male consumers, even when the two products are essentially exactly the same.

A December 2015 report by the New York City Department of Consumer Affairs, entitled “From Cradle to Cane: The Cost of Being a Female Consumer,” found that 42 percent of the time, women’s products cost more than similar products for men and on average cost 7 percent more, including:

  • 7 percent more for toys and accessories
  • 4 percent more for children’s clothing
  • 8 percent more for adult clothing
  • 13 percent more for personal care products
  • 8 percent more for senior/home health care products

Data gathered by the Assembly Committee on Consumer Protection, Governmental Efficiency & Economic Development showed that gender discrimination in the pricing of both products and services resulted in each adult woman in California paying a gender tax of approximately $1,351 every year, or about $15 billion statewide. This, combined with the gender pay gap, creates discriminatory pricing that systematically deprives women of an equal opportunity to succeed.

SB 873 seeks to repeal this gender tax by prohibiting gender-based price discrimination for consumer goods sold in California.

Best Practices in Advocacy Event

Sponsored by SoCal Gas, NAWBO-OC, NAWBO-LA, NAWBO-IE, and NAWBO-CA will host an Advocacy best practices luncheon on Friday, April 17 at the Discovery Cube OC. Stay tuned for more details.

Propel Conference in Sacramento

NAWBO-CA hosts an annual women in business conference and advocacy day in Sacramento. The Propel 2020 website ( and registration are now live online. This year’s theme is Women in Power. Through unique storytelling, education and business connections each attendee will truly own their POWER for fueling their success, strengths, opportunities and their future.